Search Engine Optimization
SEO is a critical step for making a good website great
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A picture is worth a thousand words.
Especially when that picture shows a dramatic increase in website traffic and conversions.
Our Proven SEO Process
Step 1: The 25-Point SEO Report
No two businesses are the same, and in the world of SEO it is crucial that you avoid one-size-fits-all advice.
When we begin working with a new client we need to learn about them and their website, which can be done quickly through the completion of our 25-Point SEO Report. This step is essential. Think of it as both a discovery period and a powerful learning tool. After finishing this initial report we are able to offer data-driven suggestions tailored to your unique business.
Step 2: Front End Analysis
Generating new traffic thru SEO for a website that offers a bad user experience is a crime. You have 3 seconds to make a solid first impression on the web. If your site does not give visitors what they want quickly, they will leave.
Completing a full Front End Analysis after the 25-Point SEO Report allows us to clearly understand how the site is used (or not used). From this we can suggest improvements that will optimize the user experience and increase conversions.
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Step 3: Consultation & Baselines
After the 25-Point SEO Report and the Front End Analysis are complete, a phone consultation is required (yes, we actually talk to people on the phone). This allows us go in depth and explain what we have uncovered while taking time to answer questions important to the client.
We also take snapshots of key metrics so that businesses can see real growth as we continue working with them. These initial numbers are considered baselines.
Key Metrics Include:
- Visitors in the Last 30 Days
- Page Views in the Last 30 Days
- Homepage Bounce Rate
- New Visitor Acquisitions
- Site Usage by Device
Step 4: Plan Development & Implementation
The steps listed above ensure the success of your project. Upon their completion we will be ready to move forward with the implementation of your customized SEO plan. We will perform routine tasks on your behalf and report back on a regular basis, explaining increases in organic traffic and conversions.
By remaining focused and allowing us to make consistent improvements, you will experience a solid ROI.
Example Tasks:
- Utilizing Google Search Console
- Delivering Monthly Reports
- Monitoring Keyword Rank
- Focusing on Local SEO
- Writing Industry-Specific Articles
- Social Media Marketing
Social Media Marketing = Crucial
Social Media Marketing has been a key component in our most successful SEO campaigns. Note: this does NOT mean that every business uses social media in the same way. Much like SEO, social media can work for you if you take the time to develop a customized plan, the adhere to that plan for a period of time.
We’ve developed a 5-step process to help clients create a stronger social presence. After following the plan for a few weeks it is analyzed, deconstructed, improved upon and put back into practice.
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Additional Benefits
Our SEO and Social Media clients enjoy several valuable perks and benefits at no additional cost:
- 10% Savings on all Dev & Design Work
- Routine Phone Consultations
- Monthly Reporting (Accountability)
- Business Development & Website Consulting
Want to double up and save 15%?
Sign up for both SEO and Social Media Marketing for even more value!
So Let's Get Started
Moving Forward + Success Stories
If you’re ready to get started just click one of the red buttons on this page. To learn more feel free to look through real success stories like the ones below.
Why Doesn’t my Site Show Up in Google Search?
How The HDG Helps a Fort Wayne Fashion Boutique
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