Electronic Supply + The HDG

Custom Logo Development

Electronic Supply Custom Logo
Electronic Supply + The HDG

Custom Logo Development is something we absolutely love to do – because your LOGO is The Cornerstone of Your Brand. Electronic Supply asked us to help them develop a logo that made it clear they could find whatever electrical component their customers were looking for.

Custom Logo Concept

Initial Project Summary:
One of the best places to start with any logo project is a sketchpad. In this case the elements of the logo were already somewhat conceptualized – so instead of a sketch, we went straight to Photoshop (or as it looks here… maybe MS Paint…) to put together a (very) rough mock that we could reference before the real work started in Adobe Illustrator.

Keep this in mind: even a rough sketch or a terrible looking mock can be useful provided the concept is rock solid and communicates a strong value proposition to customers.

Custom Logo Color Examples

Developing a Great Logo:
Fleshing out the actual logo was a lot of fun. We spent time selecting the proper fonts: the main font looks clean and clear, but the tagline is a bit playful and looks like old 8-bit text. This is subtle, but it adds some additional character to the piece in a way that will resonate with the “techy” audience.

The concept was accepted with minimal edits – simplification and color mods were next. Since Electronic Supply had no predetermined color palette, this was a nice exercise and it allowed us to seamlessly segue into their next design project.

Most Important Takeaway:
The logo speaks to the core customer base. It shows E-Supply can find what you need, they are helpful, and the fonts communicate both professionalism and character.

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Results

  • Design is Appealing to Core Customers
    (Note: core customers must be defined before you can attract them consistently)
  • New Color Palette is Vibrant, Fresh & Energetic
  • Crisp & Clean
  • Scales to Any Size
  • Used on the Website, Business Cards & Exterior Signage

Ready to get started?

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Sherri Benedetti
Serenity Wellness
[Print Design + Website Design & Launch]

“This team is very knowledgeable, creative, efficient and thorough. They exceeded my expectations! They did an amazing job on my logo, website, vinyl, rack cards, email, Facebook, business cards, tshirts, banner & pens. Truly a one stop shop with reasonable rates. Other local businesses told me 6 months minimum, with a cost that was 4 times what AJ charged… then knocked it all out in less than a month! Unlike other companies, they listened to my needs & offered ideas and got it done. Thanks again!”