It was a project that started like so many others… a group of people walk into our office. They’re skeptical. Doubtful. Incredulous. Maybe a little disengaged. Maybe a little grumpy. Yet whatever the combination one thing is clear… they’ve been burned by another agency.
We see it all the time. The bad news? We have to work harder to convince our visitors we’re different, and that’s not just lip service. The good news? We gain an opportunity to prove we can deliver. That we are professional, trustworthy and mean what we say – our previously burned visitors have a great point of reference to evaluate our performance.
Such was the scenario on the Starved Rock Runners complete website redesign. Their team wanted to rebuild their broken, outdated site in a way that was visually stunning but also rock-solid on the back end. They needed the website to be a useful tool, not a constant struggle to use. After launch they saw a substantial increase in organic search traffic, and substantial increases in session duration and website usage.
After launch and a presentation by our team, we received a nice little note…
“AJ thank you for your kind words about me being a “hard ass”. I took far more pleasure in that than I should have. All kidding aside, you guys have done right by us. Based on past experiences I had my doubts, but I will give you credit. Your team always bucked up and made any issues right, and I respect that immensely because not many businesses “do the right thing” anymore.“
