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Graphic Design, Logo Development & Branding.

Stand out from the pack. Generate interest. Become recognizable.

McDonald's, Best Buy, Target, Walmart, Nike... you know those images that just popped into your head? I would be willing to bet they included a burger, a neon sign, and a logo. This phenomenon is what we call brand recognition. Many companies that we love, hate, trust or avoid have one thing in common: we recognize them. This level of consumer awareness is achieved by creating and distributing creative, unique marketing material with a cohesive theme. NOT by using some bland, generic template or slapping a nifty font with a shadow on company letterhead.

Don't sabotage yourself or your company by distributing haphazard business cards and brochures. Don't waste money redoing the same logo project again and again. Instead, let us help you define your long term business goals and start working towards them today.

Why are professional logos, business cards and brochures so important?

  • They validate and/or effectively launch you and your organization.
    A professional logo and handouts make your company's image cohesive and complete.
  • Professional designs can (and should) provide years of service.
    A professional logo serves you indefinitely. Great brochures can be updated and reprinted.
  • They increase your overall visibility.
    Distributing business cards and brochures will increase referrals and generate website traffic.
  • They define your image. You are your logo. You are your brand.
    A recognizable brand can condition customers to trust your products before they read a word.
  • You never see missed sales.
    We have one chance to impress new clients and sell our services.
    "I saved a buck, but who threw away that brochure without calling me?"

How do I choose when there are an infinite number of "graphic designers"???

We recommend you look for experience, a well rounded portfolio, happy clients and a proven track record. Remember that there are many design principles and trends that hobbyists do not have the time to keep up with. Anyone can buy a copy of Photoshop and declare themselves a designer. Look for proof before starting a project.

Why choose the Hauser Design Group?

We will deliver the HIGHEST VALUE-TO-DOLLAR RATIO. Hands down.
We want you to experience creative, custom design (no templates - no clip art).
You and your business deserve special attention. We are here to serve you.

Let's get in touch.

Redesign? Digital face lift? New brochures incorporating your existing brand? We will be happy to assist you with everything you have read above and then some.

Phone: 815.560.6865
Email: [email protected]
Get a Quote: schedule your free consultation today!

Hauser Design

Common questions and misconceptions about Graphic Design:

This color or image looked different on my screen - what gives?
Colors always look different on a computer screen for several reasons. One - Monitors are backlit, so when you see a color on-screen you are viewing it with light coming from behind it. Two - When you look at a printed piece your eyes see the light reflected off of it. There is no backlight, and the type of paper will have an effect on the perceived "brightness" as well. Three - All monitors have brightness and contrast settings with different factory default values. For these reasons colors cannot be guaranteed. However, by using Pantones and other normalized colors, the margin of error can be greatly reduced.

Why can't we just use the images from our website for our brochures and folders?
In order for a piece to print clearly, it must be designed at a very high resolution. 300 dpi is the standard. Web images are often compressed and reduced to 72 dpi to increase page load times. This negatively affects the clarity of these images when they print, even though they may look nice and large on a website.

If my designer sends me finished files I can create my own brochures in MS Word.
Microsoft Word is a just that: a word editor. It is a program for text - not graphics. I could go into depth on this topic but let's just say that programs designed specifically for print must be used for professional results. Word is fine for quick handouts, but not a serious piece.

I read I can set up my brochure professionally in MS Word or Publisher using templates.
While this is possible to create print documents this way, it is not recommended. Not only is it a pain for the printer to use these files, but these types of programs are designed for personal use. Templates are usually dated and make it easy for the hobbyist to quickly point-and-click what seems like a professional design, but they produce bland, unfocused, ineffective marketing material.

Desktop publishing is the same thing as graphic design.
Desktop publishing refers to the programs that can be used on a computer to turn a graphic design into a print ready document. These are the tools that graphic designers use. They are not the actual act of graphic design.

When picking a designer, cost is the most important thing.
Don't go cheap - go with the best value for your dollar. Do it once. Do it right. Picking a designer is all about getting the best results. You may save $100 on a piece, but if it promotes a negative user experience you will lose big money fixing the mess and chasing down sour clients.

To quote 'ol Ben Franklin: "An ounce of prevention is worth a pound of cure."

But why pay a professional? My *insert relative here* will "do a brochure" for $50.
STOP! We have seen time and again clients that have "hired" family, friends and hobbyists to save a few bucks. This is like hiring the paperboy to paint your house because he happens to own a paintbrush. When someone designs for fun and "spending cash", they may not understand the nuances that make marketing material effective. Hobbyists do not have the time to invest in understanding current design trends, and often deliver unfocused product that yields confused clients and less revenue.

The graphic design process is very involved and you will get what you pay for.
Hire a professional. Do it once. Do it right.

Professional designers only use Macs.
I always chuckle at this. This may have been true twenty years ago but the type of computer used is entirely based on the preferences of the designer. Mac and PC both have their advantages, and buying a specific type of computer will not make the user a professional. The results matter, not the means.

Graphic design is easy, the pay is great and the work is plentiful.
We have this conversation often with clients, not because they are jaded but because they are curious. Lets just say that it is easy to buy the software the pros use (if you have a few thousand dollars lying around), but the product depends entirely on the user. The work can be enjoyable depending on the client, and the hours are usually very long. The time spent finding and consulting potential clients greatly offsets the amount made by the end of a project. As with any business the amount of work is directly related to advertising, referrals and most importantly - a solid portfolio. Without these, any designer would quickly go out of business. So yes, we love our work - but it is still work.

Graphic designers don't follow any rules.
Not true. While creativity is a must, controlled creativity will yield the best results. There are many standards and practices that must be kept in mind while working on a project to avoid problems with printing, monitor and color issues, etc. A firm grasp on marketing - what will sell - is also required if you expect a piece to be successful.

I have Photoshop so I can design my own material.
Photoshop is not used for publishing complete print documents, although it may be involved in the process for editing pictures or graphics. Printers will often reject pieces laid out entirely in Photoshop.