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Frequently Asked Questions.

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What advice do you have for a customer looking to hire a designer?
Look at portfolios and read referrals before anything else. Look for a designer or developer who can provide the results you need. Price is always negotiable - but as with everything, you get what you pay for. Be realistic, and if you have a problem with a designers price, ask them to explain it.

If you were a customer, what do you wish you knew about your trade? Any inside secrets?
Validate your website code and make sure you design websites semantically (both will improve your search engine rank). Use CSS - and avoid table layouts if at all possible! While you will not be treated in a negative manner by the search engines, the table layout method is archaic and may cause problems down the road.

What questions should a consumer ask to hire the right service professional?
Who have you worked for previously? Do you have a list of references? Is there somewhere I can read real client testimonials? Can you provide examples of results?

What important information should buyers have thought through before seeking you out?
Take a minute to think about your budget - and please be realistic. Then take a peek at our portfolio to see if we are capable of delivering the results you seek. Don't forget to take a look at our competitors work (and your competitors marketing material). I am confident that this will showcase that dollar for dollar we provide the best looking, most effective marketing material money can buy.

Why does my brochure / logo etc. look different printed than on my computer screen?
Every monitor is different. They come in many different sizes, they are backlit, they all have different contrast and brightness settings and display colors in RGB. This leads to images looking slightly different on screen than in print. Different monitors may be brighter than others, so you may even see variances from computer A to computer B. In some instances, items may be printed in CMYK, producing a more noticeable difference.

While this is commonplace across the entire industry, it is also why it is strongly suggested that you find a designer or printer with experience that knows how to deal with these variances.

How accurate are PDF proofs?
PDF proofs are a great way to get a feel for a piece. They allow us to show you image placement and design elements, fonts (typography) etc. They are NOT for home printing / proofing, color matching, or checking image quality - as PDFs are often compressed for email.

Also, if you view a PDF at anything other than 100%, your computer must resize everything which leads to pixelation on screen. Fonts and images can look "crusty" or distorted. This is not permanent and will not show up when the piece is printed, it is simply a result of resizing for your screen.